Features of the groundbreaking AR app include:
- Allows users to create and customize their own personal video to play in AR - users can see themselves in a video on the product
- Integrates into social media with an API into Instagram - within the app, allows users to take or upload a photo inside of a product-branded frame/filter uploading directly to Instagram
- Additional in-app features to integrate into Facebook and/or other social platforms
- Scavenger Hunt/Gamification releases later this summer
To read more about the FrutaPOP app geared towards events, you can check us out today in WWD.