Tracy Memoli, Founder

Tracy created FrutaPOP as an alternative to all ready-to-eat, frozen cocktails currently on the market in the U.S. With more than 15 years as a publicist in the hospitality & leisure industry, Tracy has represented  clients including: PwC Hospitality & Leisure and New York University Preston Robert Tisch Center for Hospitality and Tourism. Tracy has served as a judge in the International Chocolate Awards and at SIGEP, the world's largest gelato and pastry trade show in the world. Her work has also appeared in Elite Daily, BuzzFeed, Food & Beverage Magazine, Eat Up New York and several other publications.

Tracy has appeared on Dr.Oz and has been featured in USA Today Travel, U.S. News & World Report,, The Daily Meal and Destination Weddings & Events. Tracy is a graduate of the University of North Florida with a degree in Communications. 


Laurance Rassin, Founder

Laurance brings more than 25 years of experience in marketing and brand strategy, with a focus on start-up brand strategy and positioning.   

Rassin was the first contemporary artist to preside over the closing bell at NASDAQ and has appeared on WNBC NY, Bravo and MTV Networks. He has been quoted in the Financial Times, Newsweek, Associated Press and The New York Daily News.